WorkSource social media guidance
Social media platforms, such as Facebook, Twitter, Instagram and LinkedIn are outreach-communications tools used by WorkSource centers and the agencies that make up the WorkSource job match/workforce development system partnership.
Social media doesn’t replace other forms of communication. It is a tool used to support and magnify our messaging. We use social networks to engage with our current and potential customers and audiences, in order to let our customers know about our services and the opportunities available to them.
Social media is more conversational and less formal than other outreach channels, but it is still a powerful marketing tool. Because it is so easy to gain attention via social media, it is important to have guidance and standards across all WorkSource social media pages and platforms.
- While personal use of social media at work on work computers is prohibited, employees can access WorkSource social media sites without logging into the social media platform. Just go to the social media platform’s URL with the addition of the specific username. For example, facebook.com/WashingtonESD.
- For privacy and security, it is recommended that staff not use their personal social media account/s or email addresses to conduct WorkSource business. To be part of the official team publishing to a specific WorkSource center’s social media page and to obtain a work individual account, speak to your center’s administrator and/or WorkSource Brand & Media group designee – please see the “Requests” section.
- Employees authorized to use social media must conduct business in a manner that is consistent with public service and trust, and that contributes to overall WorkSource business integrity.
- WorkSource social media pages belong to the WorkSource system. It is also important to note that any individual’s work-related social media account is not owned by the named employee – they are not personal accounts. They are created with professional email addresses, used to grant individual access and are owned by the employee’s agency. Once an employee is no longer tasked with being a publisher, their access to the social media account is removed and the account closed, as there is no longer a business reason for them to have the account.
- Social media posts are public – viewable publically, as well as disclosable as part of public record. Staff are required to maintain customer confidentiality and must not disclose or request personal information in public areas of social media sites.
- All posts and Messenger conversations need to be documented and saved for public disclosure purposes. This can be achieved with a simple Word archive or with a paid-for service.