About

The WorkSource brand

Why standards matter

Picture yourself as a business owner or job seeker. Over the course of a few weeks, your mail or email box fills with materials from various workforce programs and organizations. You receive a letter or email encouraging you to use WorkSource services. Next, you receive flyers marketing a job fair – one from WorkSource, another from a veteran representative, and one from the local college. You receive another packet from the WorkFirst program. Some have a different logo. Each uses different fonts and colors. Some clearly identify WorkSource. Others simply reference a program. You must look close to see they all come from the same place – WorkSource. You wonder how materials from WorkSource could be so disparate and confusing.

This is why standards are important. All communications from WorkSource, whether originating from the system, a government agency, college, or an affiliated site, are reflections of WorkSource. The logos, typefaces, colors, the treatment of photos and text and how they are printed, all project attributes of the system.

The WorkSource system commits significant resources and countless hours to creating publications and materials that present WorkSource in a consistent, professional way. Should there be a need for them, it is important that locally developed materials adhere to the same standards. The goal of WorkSource Brand Standards is to prepare and equip staff with the WorkSource graphic and communication resources they need to support and maintain the WorkSource Brand.

The Brand Standards and WorkSource products contained in this website have been formally adopted by the Washington Workforce Association and the Employment Security Department. They apply to all partners in WorkSource and to outreach materials developed or revised in the future.

Watch to learn more about brand and why standards matter.